You Never Know Who You’ll Meet In December NFR Campaign Launches Today

NFR Campaign

Las Vegas Events launched today a new campaign to celebrate the preparation for the return of the Wrangler National Finals Rodeo in December. Entitled ‘You Never Know Who You’ll Meet in December,’ the multi-platform campaign features all of the 2022 PRCA World Champions, Miss Rodeo America and a collection of Las Vegas personalities and icons.

The initiative will include a comprehensive digital and social campaign, inclusion on, as well as a :30 television spot to run on The Cowboy Channel leading up to the start of the Wrangler NFR. The event kicks off on Thursday, Dec. 7 and runs for ten consecutive days at the Thomas & Mack Center, welcoming hundreds of thousands of fans to Las Vegas.

During that time, there will be more than 75 individual acts playing in arenas and showrooms up and down the Las Vegas Strip and downtown.

Appearing in the campaign, along with the 2022 PRCA World Champions and Miss Rodeo America Kennadee Riggs, are the following individuals and groups: John Katsilometes, Chippendales, Blue Man Group, UNLV Athletics, Steve Goedert, KÀ by Cirque du Soleil, Vegas Golden Knights, Andy Seiler, Penn & Teller, Mayor Carolyn Goodman, Wayne Newton and Terry Fator. A full list and links to each can be found here.

The campaign was shot on site at the Pearl Theater at the Palms Casino Resort as part of the annual content shoot for the Wrangler NFR.

“There is not another annual event that transforms the look and feel of our city like the Wrangler National Finals Rodeo,” said LVE President Tim Keener. “From our research and direct correspondence with our fans, we know that they are amazed every year by the ability to meet their favorite rodeo athletes, Vegas personality or entertainer in person. In December, during those ten days, anything is possible.”

More information can also be found at

Known as the richest and most prestigious rodeo in the world, the Wrangler NFR attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding to compete for a share of the increased purse and the coveted PRCA Gold Buckle. In 2022, the event had a total attendance of 173,350 over the 10 days of competition at the Thomas & Mack Center and has sold out more than 350 consecutive performances in Las Vegas.

For more information on the Wrangler NFR, please visit or through social media at @LasVegasNFR and use #WranglerNFR. For the latest NFR news and Wrangler NFR coverage, please visit or through social media @PRCA_ProRodeo.

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